Founded in 1984 in Al-Weibdeh, Amman, our journey began with a clear passion: creating exceptional menswear for the modern gentleman. From the very beginning, we specialized in formal menswear and tuxedos, building our reputation around quality, elegance, and attention to detail.

As fashion evolved, so did we. In 2013, we expanded our collection beyond traditional formalwear to offer a complete wardrobe for the modern man. Today, our collection ranges from casual essentials such as linen shirts, T-shirts, jeans, and swim shorts, to smart casual and sophisticated formalwear—designed to accompany our clients through every occasion.